THE SIGNATURE TOUR
Details
Client: Cadillac
Size: 20’ x 8’
Materials: MTN Spray Paint & Exterior Latex
Location: Toronto
Date: September 2022
behind the scenes
During TIFF weekend in Toronto I had the chance to make my mark by creating a mural live at Blue Jays Way and Wellington St W as part of the LYRIQ Signature Tour, a brand activation from Cadillac to launch the all-electric LYRIQ EV.
Cadillac’s new campaign encourages everyone to “Be Iconic” by leaving their mark on the world through their own unique signature. As an artist whose style heavily incorporates hand-lettering and typography, this was the perfect opportunity for me.
