record wear

Services
Branding • Apparel Design

Joseph came to me with a simple ask, create a logo system for an apparel brand. The three key words in the ideation phase were: simple, iconic, and creative.

Artistically I kept things minimal. A condensed modern font to keep things very legible, accompanied by subtle knockouts and sharp finishes to provide the brand with some character. The main crest also holds functional value, as you’re able to deconstruct the logo to use certain pieces in different contexts. Scroll down to see what I mean.