OLG Thrift drop

Services
Experience Design

In partnership with designer Kevin Leonel, we upcycled real jackpot finds from a thrift shop into a limited-run capsule collection where each piece doubled as your lottery ticket for a full year. This brought the lotto jackpot into the trends under-35s engage with to hit their idea of a jackpot — discovering overlooked thrifted treasures and scoring limited-run items that resell for big bucks.

Teaser installations featuring mannequins wearing the pieces, posed to appear as if they’d just hit the lotto, popped up in shopping centers to drum up excitement and drive customers to our pop-up thrift shop where they could discover and engage with the collection.