kraken rum

Services
UX Design • Art Direction • Storyboarding

Kraken hit us up to get some help promoting their new line of cocktails: Kraken Punch, The Perfect Storm, and Kraken & Cola. To kick things off, we shot a series of mini spots for each cocktail to highlight them individually. Come phase two, we created an entire digital experience to tell a bigger story, backboned by a refreshed website. We then closed off the funnel by collaborating with Facebook and Runner to drive consumers to purchase.